FashAI (“FashAI,” “we,” “us,” or “our”) is an AI style assistant operated by Laff Studios LLC, a Wyoming limited liability company and the controller of the personal data described here. It helps you plan outfits, try garments on virtually, organize your wardrobe, and share looks with other members. This policy explains what we collect, why we collect it, and the choices you have. It covers the FashAI app on iOS and Android and the fashai.app website.
Information we collect
- Account information. Your email address and basic profile details when you sign up. You can register with an email and password or through Sign in with Apple or Google. Authentication and account data are handled by our provider, Supabase.
- Photos you upload. To use Virtual Try-On, your Digital Twin, and wardrobe scanning, you upload photos of yourself and of garments. We process these images to generate try-on results, build your Digital Twin, and recognize clothing items.
- Wardrobe and style data. The items you add to your wardrobe, their categories and tags, the outfits you build, your outfit calendar, and preferences such as your style profile. We use this to tailor suggestions.
- Fit profile. During setup you can tell us your gender, height, weight, and usual top size so that sizing and outfit advice make sense for your body. Your height and weight stay on your device and are never uploaded. The gender you pick is saved to your account, because the stylist and the feed use it to decide what to show you. Every one of these steps is optional.
- Receipts and order confirmations. You can fill your wardrobe by importing a purchase, which means sending us a screenshot of an order confirmation, invoice, or receipt. We read the clothing and accessory lines from it and save only those details — item name, brand, category, colour, and price. The image itself is passed to our AI provider for reading and is not stored on our servers, and everything that is not a garment, such as shipping, tax, and payment lines, is ignored.
- Community content. If you use the social features, we store your posts and their images and captions, your comments, likes, follows, and direct messages. Other members can see the content you choose to share publicly.
- Assistant conversations. Messages you exchange with the AI styling assistants are saved to your account so you can scroll back through past conversations.
- Approximate location. With your permission, we read your device location once to fetch the local weather, which lets the stylist suggest weather-appropriate outfits. We do not store your coordinates, and the feature works without it.
- Purchase data. Your subscription status and transaction identifiers, managed through Apple, Google, and our payments partner RevenueCat. We never receive or store your card details.
- Device and diagnostic data. App version, device type, advertising identifiers, and crash or performance logs that help us keep the app reliable.
- Website analytics. On fashai.app we use Google Analytics, which sets cookies and records pages viewed, approximate location from your IP address, referring site, and browser and device type. We use it only to understand how the site is found and used; it does not run inside the mobile app.
How we use your information
- Run the core features: AI styling, Virtual Try-On, Digital Twin, wardrobe, and the community feed.
- Personalize outfit and shopping suggestions based on your wardrobe and preferences.
- Process subscriptions and manage what your plan unlocks.
- Keep the service secure, detect abuse, and moderate shared content.
- Send you updates, support replies, and notices you have asked for.
How your photos are handled
Your photos are used to deliver the features you request, nothing more. To generate a try-on, build your Digital Twin, or identify a garment, we send the relevant image to AI services that process it on our behalf and return a result. We do not sell your photos, and we do not use them to identify you to advertisers. You can delete uploaded photos and your Digital Twin from inside the app whenever you want.
AI processing
Styling, chat, try-on, background removal, receipt reading, and visual product search are powered by third-party AI providers that act as our processors. Depending on the feature, this includes Google Gemini for text and image generation, fal.ai for image processing, and SerpApi (Google Lens) for identifying products from an image. We route these requests through our own server so provider API keys never ship inside the app. AI output can be inaccurate, so treat styling suggestions and try-on images as illustrations rather than exact representations.
Community and moderation
When you share a post, we run its images through an automated check for nudity before it goes live. Content that fails is not published, and a record of the attempt is kept for review. You can report posts, comments, messages, or members, and you can block other members so their content is hidden from you both ways. We may remove content or restrict accounts that break our rules. Direct messages are set to disappear after 24 hours and are then permanently deleted from our servers.
Advertising
Free accounts may see ads served through Google AdMob. On iOS we show Apple’s App Tracking Transparency prompt first, and we only use your device’s advertising identifier for personalized ads if you allow it. A FashAI subscription removes ads.
Shopping and affiliate links
When you tap a product or shop a look, the link may pass through our own redirect before reaching the retailer. We record the tap so we can measure which suggestions are useful and, where applicable, earn a commission through affiliate networks such as Skimlinks. For each tap we log the destination, the screen it came from, your user ID when you are signed in, and a hashed version of your IP address. We do not store your raw IP address.
Notifications
With your permission, we send push notifications for things like new messages and daily styling tips, delivered through Firebase Cloud Messaging. You can turn notifications off at any time in your device settings.
Service providers
We rely on the following providers, each processing data only as needed to run their part of the service:
- Supabase for authentication, database, and file storage.
- Google Firebase for app infrastructure and push messaging.
- Google Gemini, fal.ai, and SerpApi for AI styling, try-on, and product search.
- RevenueCat, Apple, and Google for subscriptions and billing.
- Google AdMob for advertising to free accounts.
- Google Analytics for website traffic measurement on fashai.app.
- Open-Meteo for weather data used by the stylist.
- Affiliate networks and retailers when you choose to shop a look.
Data retention
We keep your information for as long as your account is active or as needed to run the service. Direct messages are deleted automatically after 24 hours. When you delete your account, we remove your profile, photos, wardrobe, posts, messages, and related data, except where we are required to keep certain records to meet legal, accounting, or security obligations.
Your rights and choices
- View, edit, or delete your profile, photos, and wardrobe content inside the app.
- Delete your entire account from the app settings, which erases your data as described above.
- Manage or cancel your subscription through your Apple ID or Google Play account.
- Control location, notification, and tracking permissions from your device settings.
- Contact us to request a copy or deletion of your personal data.
Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA, including the right to access, correct, or object to certain processing. Email us and we will help you exercise them.
Children’s privacy
FashAI is not intended for children under 13, or the minimum age required in your country. We do not knowingly collect data from children. If you believe a child has given us their information, contact us and we will remove it.
Security
We protect your data in transit and at rest using standard safeguards. No system is completely secure, but we work to keep your information protected and to fix issues quickly when they arise.
International transfers
FashAI works with providers that may process data in other countries. Where data crosses borders, we rely on appropriate safeguards to keep it protected in line with this policy.
Changes to this policy
We may update this policy as the app evolves. When we do, we will change the “Last updated” date above and, where appropriate, let you know in the app.
Contact us
Questions about your privacy? Email us at privacy@fashai.app, or write to us at:
Laff Studios LLC
30 N Gould St, Ste N
Sheridan, WY 82801
United States